Yuan

Brand Description

Satisfied Logistics aims to provide customers with satisfactory domestic logistics services in mainland China, mainly for the Southeast Asian market.

Exploring Directions

I draw the sketches from four directions:

1. The combination of the letter "M" and the arrow

2. Variation of the initial "S" of Satisfied

3. Combination of tunnels and traffic

4. Smiley face to represent satisfaction and cooperation (the chosen one)

Symbol Construction

Curves cut with circles are the most perfect, just use four circles of different sizes, then you can get a perfect smiley face through boolean operations.

Color

After trying a lot, I found that cool colors can better reflect professionalism, so as to balance the excessive emotionality brought by smiling faces. Dark blue reflects calmness, green represents friendliness, and the addition of gradients makes the overall logo more modern and youthful.

Finalizing the Logo

The devil is in the details. Proper size ratio helps to build balanced, aesthetic shapes.